Hi, I’m Mercy.
Optimist. Storyteller. Bibliophile.
AI won’t sweat/cry/rage over your copy even after the algorithm says it’s “good enough.”
I will. (Pinky promise.)
Let’s give people a cause to root for… and have fun doing it.
Your audience doesn’t want more marketing.
They don’t want fuller inboxes, mailboxes crammed with direct mail, or bland ads interrupting their self-care scrolling.
They need a streamlined digital experience. They’re missing a simultaneous source of inspiration and information. They’re craving hand-crafted products that last. They’re hoping to champion a cause and change the world.
They want your product, service, or mission.
But first, your brand has to tell a story that matters.
That’s what I’m here for.
I thrive at…
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Whether it’s a short-form video script for Instagram or a banner ad for Google Search, I thrive writing witty, engaging copy that measurably drives user acquisitions. I’ve written award-winning multi-platform paid campaigns, and I relish the challenge of pivoting messaging to engage international audiences.
(Bonus points if your brand shares my love for GenZ-coded language and pithy puns.)
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So, your email/social post/OOH ad earned a visit to your site…
Now what?
You need a UX flow that boosts conversions, builds loyalty, and betters your bottom line.
From writing dozens of Image Alt Descriptions to wire-framing your hero MLP, I thrive in the minutia of technical details and big-picture content design.
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My emails don’t just speak for themselves. They speak for you.
Whether it’s the first hook in a month-long campaign, a weekly newsletter, or an abandoned cart alert, I treat every syllable with equal care.
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Campaigns are a marketing marathon, not a sprint. I’ll see your brand safely across the finish line. (And bring snacks.)
From pitching the core messaging on Day 1 to writing the 167th variation of a Preview Line on Day 45, I’m experienced in every stage of campaign copywriting. I’ve never met a pitch I didn’t enjoy, and I don’t wilt after cruel/candid stakeholder feedback.
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Long story short, sometimes you need to tell a long story.
Full transparency: long-form copy is one of my favorite things. I relish the opportunity to tell a complete narrative — diving into the lesser-known details, interviewing the experts, and landing the project with a compelling quote or a heartfelt appeal.
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If at first you don’t succeed, test your Subject Line, CTA, and header.
It’s not enough to meet your marketing goal: you need to learn how to make your messaging even more effective in the future. I’ll write segmented copy and pitch variations of UX design to help you consistently develop new data on your audience’s preferences.
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Everyone I’ve ever met could be lying to me, but I’ve received consistent feedback that I’m a kind teammate who’s generous with my time and encouragement.
I promise not to send you passive-aggressive Slack messages, forget your birthday, or generally be the worst.
And I double promise to always show up on time and prepared (with snacks in hand).
