Marketing Manager, Copy & Communications | 5&2 Studios

• Conceptualizes and executes communications plans for global audiences in consideration of macroeconomic trends and diverse geographical, cultural, and linguistic contexts

• Oversees the creation and distribution of all digital content, such as CRM, SMS, OOH, in-app pushes, paid ads, social content, and press releases

• Supervises a team of contractors and junior creatives, including copywriters, UX coordinators, PR specialists, social content managers, and event organizers

• Works in close collaboration with the Producer/Founder, President, VP of Marketing, and executive team, balancing competing priorities and creative preferences

• Steadfastly shapes, refines, and champions 5&2 Studios’ brand narrative, developing brand equity in a fiercely competitive industry

Freelance Senior Copywriter | Faherty

• Develops content and copy that engages target audiences to produce 7% YOY growth

• Responsible for completing 80+ deliverables monthly in a fast-paced, ever-evolving creative environment, fueled by espresso and an authentic passion for climate-positive commerce

• Tells a compelling story about sustainability and conscious consumption, inviting audiences along for the journey toward an impact-driven fashion industry

Freelance Creative Director | Soulheart

• Invites international nonprofits to reevaluate and elevate their digital communications strategy in light of historically marginalized perspectives, new technologies, and UX best practices

• Equips contractors and full-time employees to address recurring challenges creatively, utilizing testing and metrics to inform future decisions

• Researches, proposes, and implements strategic communications plans for dozens of clients across the nonprofit sector

• Supports the development of member stories, e-newsletters, reports, and websites

UX Writer | Ogilvy (Samsung + James Hardie)

• Defined how the playful, bold voice of Fortune 25 clients comes to life in product-focused digital touchpoints for 50M+ subscribers across web, email, and SMS

• Created pitch-winning work in close partnership with a talented designer, using Figma to research ideas, wireframe concepts, and edit revisions based on highly candid client feedback

• Collaborated closely with cross-functional partners, stakeholders, and retailers to execute international product launches and cross-promotions

• Independently completed high volumes of concurrent content within tight deadlines, easily pivoting between clients to create concise, clear, and technically excellent copy

Marketing Copywriter | charity: water

• Won a Shorty Award for the "Dirty Water Cooking Series" TikTok scripts

• Pitched and created the highest-performing ad in org history, generating a 165% increase in Total Immediate Revenue and a 25% increase in CTR

• Worked closely with the Director of Performance Marketing to complete high volumes of multi-platform scripts for Spotify, NYT, Netflix, TikTok, Youtube Shorts, Facebook, Google Search, and Instagram

• Translated complex global concepts into compelling, memorable copy for an audience of 1M+

• Wrote an editorial monthly “Good Newsletter” for 300K+ users, complete with narrative blog posts

• Collaborated closely with Designers and Filmmakers, developing a keen eye for visual storytelling

Marketing Manager, Social & Content | Chick-fil-A

• Increased engagement on Instagram by 103% within first 60 days of employment

• Independently captured, edited, and cataloged 2,500+ assets for Instagram and Facebook

• Met with the Director of Marketing to asses quarterly digital metrics, pitch innovative messaging strategies, and apply viral consumer trends to ongoing social content plans

• Maintained narrative consistency with the Chick-fil-A brand across all digital communications

Program Management Intern (Child Protection) | Samaritan’s Purse

• Submitted highly technical monthly program reports to UNICEF and USAID, justifying ongoing program funding for four IDP Child Friendly Spaces in Al-Hamdaniya Iraq

• Managed the daily schedules, budgets, and program agendas of 15 multinational staff, introducing new project implementation methods to support efficient project completion

• Developed 300+ pages of culturally, geographically, and linguistically relevant curriculum to facilitate psychosocial play for survivors of the Yazidi Genocide

Social Media Marketing Intern | WildRock Public Relations

• Pivoted between Fortune 1000 B2C clients to write playful, friendly paid ad copy for Facebook, Instagram, and Google Search

• Managed UGC, DMs, and comments for Otterbox, Noosa Yogurt, Polaris, THULE, Centerra, and Denver’s DairyBlock